An Assessment of Sustainable Practices in the Hospitality Industry in Kaduna, Metropolis, Nigeria

Abstract

This research sought to investigate sustainable practices in the hospitality industry in the Kaduna metropolis. The specific objectives included an assessment of the level of awareness and implementation of sustainable practices in the hospitality industry in the Kaduna metropolis and an assessment of the perceived benefits and challenges associated with the implementation of sustainable practices. This research was guided by the Triple Bottom Line (TBL) theory, which was developed by John Elkington in 1994. In this study, descriptive and inferential statistics were used to analyse the data obtained from a structured questionnaire using purposive sampling. The results revealed that although hospitality businesses in Kaduna Metropolis have started implementing green practices, the level of implementation is still considered moderate. It was established that hotels that implement green practices are likely to increase customer satisfaction, improve their reputation, and increase profitability because of cost reduction. Although green practices in hospitality businesses in Kaduna Metropolis, Nigeria, were identified as a challenge because of high investment costs, a lack of customer awareness, and inadequate skills, the study established that green practices enhance profitability in the long term, thereby improving competitiveness in the market. Therefore, the government should consider offering financial incentives, such as grants, soft loans, and tax relief, to hotels that implement green practices, such as energy-saving equipment, water-saving devices, and solar power, to reduce the high cost of implementation, which was identified as a challenge in implementing green practices in the hospitality industry in Kaduna Metropolis, Nigeria.